Oct 20, 2018
My bio on Todd White is extremely short.
Fanatical biohacker. Wears the same uniform every day. Starts every morning with 40 minutes of meditation. Eats one meal a day. Drinks a bottle of wine each night.
And that's it.
But this guy runs incredibly deep and in today's podcast, filmed after I did a meditation session with the entire team at Todd's Dry Farm Wines office in Napa Valley, we have a rich and meaningful conversation about meditation, manifestation, gratitude, fasting, and, of course, everything you need to know about organic wine.
During our discussion, you'll discover:
-The morning ritual that Todd and his team do together every morning...6:13
- They start work at 10 am to allow team members to "protect their mornings."
- "Circle of love." Usually lasts 60-90 minutes.
- Meditation
- Breath work
- Gratefulness therapy
- It's not a day of work; it's a day of creating.
- Todd sees himself in the "health" business, in addition to the taste business.
- The warehouse workers are the most poignant example of the
efficacy of this practice.
- Warehouse workers are typically treated as objects by leadership.
- Todd sees them as the center of love, energy and light.
- It causes them to want to contribute and create.
-The stringent hiring practices Todd uses to ensure the right people are hired...12:54
- BTW, Dry Farm Wines is hiring! dryfarmwines.com/jobs
- The job descriptions include everything about the company, including the "Peace and Profit Manifesto".
- First rule: "We lead with love."
- Life, not business, questions; essay format.
- Designed to be self-selecting; they want people to "opt out" if they don't see themselves as a good fit.
-Some of the unconventional work practices that Dry Farm Wines uses to balance life and work....17:08
- Happiness is an internal mechanism of joy.
- Todd sees one of his role as a mentor and guide to his employees.
- The actual time of production or creation is around 6 hours.
- Very rare "emails to all"; no "reply all" at all.
- Unlimited paid time off.
- They don't sell any domestic wines; all grapes are from small organic farms in Europe.
- Sharing the culture of the company is as important as promoting the actual product at events, trade shows, etc.
- Communal meals; great parties.
-The process by which Todd came to create a company with such a unique culture...26:00
- Became an entrepreneur at the age of 17.
- Experienced a "grand failure" before founding DFW.
- Senior health care; 40+ employees.
- Good concept, but was in it for the wrong reasons.
- The things we say "no" to are more important the things we say "yes" to.
- Led to discovering meditation.
- Developed a set of 18 business rules; from that became DFW.
- In constant ketosis due to a daily 22 hour fast.
- You see a difference between grapes grown on a small family farm and organic grapes at a market.
-Todd's tips for eating once per day...36:12
- It's more psychological than based on physical needs.
- Helps to be in ketosis.
- Adds a lot of time to the day for work.
- Reduces decision fatigue.
- It's important to be around likeminded people; creates accountability.
-Todd's definition of "biohacking" and how he applies it to his own life...45:24
- "The art and science of how our behavior influences our biological and neurological outcome."
- Proverb: "To feel is to understand"
- You can feel when someone is beneficial for your body.
- Meditation is a practice, and has an aggregate benefit over
time.
- Began meditating twice daily.
- Minimum of 20 minutes.
- Todd attributes the success of his business to meditation.
- Meditation allows us to quiet the mind.
- We live in traumatic thought.
- 95% of thoughts we have are thoughts we had yesterday.
- Teaches us to live in the present moment; stop the trauma of thought.
- Attachment leads to suffering.
- Meditation teaches us to look past the attachment to thoughts which block the abundance we were granted at our birth.
- It's impossible to be grateful and fearful at the same time.
- Before we can do, we must be.
-Thoughts on The Master Key by Charles Haanel...54:42
- We're all manifesting. The question is: what are you manifesting, and are you using the tools to manifest in the correct way?
- Also recommended: The Power of Now by Eckhart Tolle.
- Doesn't offer a "prescription": It offers an understanding.
- Was initially offered as a weekly correspondence course delivered via mail in 1912.
- Words become forms, which become vibrations. (self-fulfilling prophecies.)
-Why Todd started Dry Farm Wines, and what he has learned about wine since then...1:01:15
- Needed a better, healthier way to drink. (DFW is low alcohol.)
- Couldn't drink alcohol after becoming ketotic.
- Discovered "natural wines" by accident.
- Around .1% of all wine makers are natural wine makers.
- Wines are grown, not made.
- DFW wines are sugar free.
- Fermented with wild, native yeast. Most wines are fermented with GMO yeast.
- "Organic" wine does not mean "natural" or "clean." It simply means that the grapes are grown organically.
- In the U.S. the FDA approves 76 additives for wine. (Here's a list of the 76 additives.)
- Natural wines are additive free; no modification in the cellar.
- The dangers of alcohol.
- Addictive.
- Dangerous neurotoxin; must be dealt with with care.
- Healthy in small doses (2 glasses per day); toxic in large doses.
- Natural wine is "alive". It's like drinking from someone's
heart and soul.
- "They haven't been killed with sulfur dioxide." --David Perlmutter
- Irrigation practices.
- An irrigated grape vine has a root ball 2-3' deep and 2-3' wide.
- Unirrigated grape vine can go 50-60' deep.
- Resistance is key to the advancement of life.
- The vine is struggling for its life; brings character to the fruit.
- Irrigated vines produce "lazy" fruit.
- You irrigate for greed.
- Has a higher yield.
- Weighs more with more water; sold by the ton.
Resources from this episode:
-Click here to get a bottle of Dry Farm Wines for a penny
-The Dry Farm Wines job posting
-The Master Key System by Charles Haanel -The Power Of Now
-The Fresh Pressed Olive Oil club Ben is a member of
Episode Sponsors:
-Get 10% off all Thorne products at my supplement website, Kion.
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Do you have questions, thoughts or feedback for Todd or me? Leave your comments at http://bengreenfieldfitness.com/dryfarms and one of us will reply!